Founded in 2005, Tropical Traders launched with a mission to market high-quality, raw honeys made in Hawaii. Co-owned by Rebeca Krones and Luis Zevallos, Tropical Traders buys honey exclusively from the Hawaiian Queen Co., owned by beekeeper Michael Krones, Rebeca's father. Zevallos and Krones distribute the Royal Hawaiian Honey brand from the family's farm in Captain Cook, HI and out of Sebastopol, CA, where they manage a distribution warehouse and marketing office.

Rebeca Krones, Owner, Tropical Traders Specialty Foods

My love of food began while growing up in Costa Rica and the rain forest of Peru, where I was exposed to many varieties of fruits, vegetables and cuisine. My dad, Michael Krones, was a beekeeper back then and still is. When I was 16 my family and I spent two years living and sailing on a boat, and I was the designated cook as we traveled from San Francisco, CA, down the coast of Mexico and eventually to the Hawaiian Islands. This experience taught me a lot about sourcing local foods and ingredients. After earning a degree in Art History from Oberlin College in Ohio, I worked at several fine arts museums and galleries before returning to my love of food while working at Chez Panisse Restaurant in Berkeley, CA. I founded Tropical Traders with the intention of introducing the incredible honeys my dad produces to other people. My unique life experiences have made this possible. Aloha!

Luis Zevallos, Owner, Tropical Traders Specialty Foods

I was born in Lima, Peru, and immigrated to the United States when I was in my 20s. I worked in the San Francisco Bay Area restaurant industry until becoming a partner in Tropical Traders. My unique life experiences, a combination of background and skills, make managing a small specialty food company such as Tropical Traders a natural continuation of my love of, and interest in, food. My goal is to support the production of the finest quality, organic honeys and bring them to you. I hope you enjoy them as much as I do. Saludos.

Please feel free to contact us with any questions or comments, mahalo!

Marketing Office

650 South Main St.

Sebastopol, CA 95472

Rebeca Krones & Luis Zevallos